zenloop offers you the flexibility to customise your survey to a specific touchpoint by using different survey scales.

In this article, we'll break down how these translate into Promoters, Passives and Detractors.

Standard:

• Detractors: 0-6

• Passives: 7-8

• Promoters: 9-10

Thumbs:

• Detractor: 👎

• Promoter: 👍

Emoticons (1-3):

• Detractor: 🙁

• Passive: 😐

• Promoter: 🙂

Emoticons (1-5):

• Detractor: 😐🙁😠

• Passive: 🙂

• Promoter: 😃

Numbers 0-5:

• Detractors: 0-3

• Passive: 4

• Promoter: 5

Stars:

• Detractor= ⭐️ - ⭐️⭐️⭐️

• Passive= ⭐️⭐️⭐️⭐️

• Promoter= ⭐️⭐️⭐️⭐️⭐️

Numbers 1-5:

• Detractors: 1-3

• Passive: 4

• Promoters: 5

*Please note: Although these scales are more congruent to other CX metrics - the NPS will still be calculated within zenloop.