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🎯 Prompting our AI-powered Survey Creator

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Virna Harri
Updated 2 weeks ago

Getting Started

  1. Log in to your zenloop account
  2. Navigate to the zenSurvey section in the main dashboard
  3. Click on the "Prompt our AI" button to open the survey generator

Creating an Effective Prompt

To get the best survey results, follow these guidelines:

🎯 Be Specific About Your Goal

Tell our survey creator exactly what information and insights you're trying to gather. The more specific you are, the better the results.

  • Instead of: "Create a customer survey"
  • Try: "Create a survey to measure customer satisfaction with our recent website redesign"

👥 Provide Context About Your Audience

Mention who will be taking the survey to help our survey creator tailor the questions appropriately.

  • Instead of: "Make a product feedback survey"
  • Try: "Create a product feedback survey for tech-savvy professionals who purchased our software in the last 3 months"

📏 Define Survey Parameters

Specify details like survey length, question types, and tone to match your needs.

  • Instead of: "Keep it simple"
  • Try: "Create a 3-5 question survey using multiple choice and 1-2 rating scales with a professional but friendly tone"

⚙️ Include Special Requirements

Mention any specific questions or compliance needs that must be included.

  •  Instead of: "Add standard questions"
  • Try: "Include an NPS question at the end and ensure all questions comply with GDPR requirements"

📌 Best Practice: Keep a template of your most successful prompts for future use. This helps maintain consistency across similar survey types.


Example Prompts for Common Surveys


1. Post-Support Survey (After Customer Support Interaction)

Generate a post-support survey to measure customer satisfaction (CSAT) and support effectiveness. The survey should be short (3-5 questions) and focus on how well the issue was resolved, agent performance, and areas for improvement. Use a mix of rating scales, multiple-choice, and open-ended questions to collect actionable feedback.

Key Survey Questions to Include:
1. How satisfied are you with the support you received? (Scale: Very Satisfied - Very Unsatisfied)
2. How can we improve our support experience? (Open-ended question for qualitative feedback)


2. Churn/Exit Survey (Customer Cancellation)

Create a churn/exit survey to understand why customers cancel their subscriptions or stop using the product. The survey should be brief (3-5 questions) and provide clear insights into common pain points. Use a mix of multiple-choice, rating scales, and open-ended responses, with conditional logic to offer relevant follow-ups based on the reason for churn.

Key Survey Questions to Include:


1. What is the main reason you decided to cancel? (Multiple Choice: Too expensive, Lack of features, Poor experience, Found an alternative, No longer needed, Other [Open Text])
2. How satisfied were you with our product/service before canceling? (Scale: Very Satisfied - Very Unsatisfied)
3. Is there anything we could have done to keep you as a customer? (Yes/No, with optional text box for details)
4. Would you consider using our product again in the future? (Yes/No, with optional text box for details)
5. Any final thoughts on how we can improve? (Open-ended question for qualitative feedback)


3. NPS (Net Promoter Score) Survey (Ongoing Customer Relationship)

Generate an NPS survey to measure customer loyalty and their likelihood of recommending our business. The survey should be minimal (2-4 questions), starting with the classic NPS question, followed by an open-ended question to gather qualitative feedback. Ensure the language is clear and customer-centric.


Key Survey Questions to Include:


1. How likely are you to recommend our product/service to a friend or colleague? (Scale: 0-10, with 0 = Not at all likely and 10 = Extremely likely)
2. What is the main reason for your score? (Open-ended question to gather insights)
3. What could we do to improve your experience? (Open-ended question for qualitative feedback)


🌟 Success Tip: These examples are starting points - customize them based on your specific needs and audience characteristics.


🔧 Customizing Your Survey

After your survey is created, you can refine it with these approaches:

Adjusting Questions

  • Review each question for clarity & relevance.
  • Modify question wording to match your brand voice.
  • Add or remove response options as needed.

Modifying Structure

  • Reorder questions for better flow.
  • Add section breaks or progress indicators.
  • Adjust the number of questions per page.

Adding Logic

  • Set up question branching based on previous answers.
  • Create custom paths for different user segments.
  • Add conditional logic to show/hide relevant questions.
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