Question | Example | Answer |
Do different grammatical forms have to be added as separate keywords? | return, returned, returning | No, it’s enough to enter one grammatical form. You will be notified if you try to add another. |
Do contractions have to be entered separately? | haven't received vs. have not received | Yes, they both have to be entered. Contractions are exceptions other grammatical forms are detected (see above). |
Can a keyword be used more than once? |
| The same keyword cannot exist in 2 Topics of the same language. |
Do synonyms have to be added as separate keywords? | voucher, coupon | Yes. |
Do I need to enter a more complex form of a keyword? | fast reply vs. no fast reply | No, the negated and more complex form is already covered by the less complex form. |
Do American English (AE) and British English (BE) words have to be added as separate keywords? | center vs. centre | Yes. |
Do common typos or grammatical errors have to be added as separate keywords? | seperate vs. separate | Yes, typos aren’t recognised.
💡Tip: Enter common typos as separate keywords. |
How many words can a keyword exist of? | fast delivery | A keyword can consist of unlimited words. This functionality is called “multi-word keyword”.
💡Tip: Don’t enter full sentences. Rather, try to use as few words as possible and as many words as necessary. |
Within multi-word keywords, do different grammatical forms have to be added as separate keywords? | receive order vs. received order | No, the algorithm recognizes both forms.
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Within multi-word keywords, does the order of words matter? | fast shipping vs. shipped fast | No, the algorithm recognizes both orders. |
Are multi-word keywords recognized even if a full stop divides the separate keywords in the comment? | Your website is slow vs. I like your website. However, it is quite slow. | No. |
Within multi-word keywords, are connecting words ignored? | fish chips vs. fish and chips | Stopwords are ignored. For this example, it’s enough to add “fish chips” for both to be recognised.
Here you can find a list of EN & DE stopwords. |
In this article we answer some common questions related to Keywords.
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Written by Lisa Rentrop
Updated over a week ago