FAQ Keywords

In this article we answer some common questions related to Keywords.

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Do different grammatical forms have to be added as separate keywords?

return, returned, returning

No, it’s enough to enter one grammatical form. You will be notified if you try to add another.

Do contractions have to be entered separately?

haven't received vs. have not received

Yes, they both have to be entered. Contractions are exceptions other grammatical forms are detected (see above).

Can a keyword be used more than once?

The same keyword cannot exist in 2 Topics of the same language.

Do synonyms have to be added as separate keywords?

voucher, coupon


Do I need to enter a more complex form of a keyword?

fast reply vs. no fast reply

No, the negated and more complex form is already covered by the less complex form.

Do American English (AE) and British English (BE) words have to be added as separate keywords?

center vs. centre


Do common typos or grammatical errors have to be added as separate keywords?

seperate vs. separate

Yes, typos aren’t recognised.

💡Tip: Enter common typos as separate keywords.

How many words can a keyword exist of?

fast delivery

A keyword can consist of unlimited words. This functionality is called “multi-word keyword”.

💡Tip: Don’t enter full sentences. Rather, try to use as few words as possible and as many words as necessary.

Within multi-word keywords, do different grammatical forms have to be added as separate keywords?

receive order vs. received order

No, the algorithm recognizes both forms.

Within multi-word keywords, does the order of words matter?

fast shipping vs. shipped fast

No, the algorithm recognizes both orders.

Are multi-word keywords recognized even if a full stop divides the separate keywords in the comment?

Your website is slow vs. I like your website. However, it is quite slow.


Within multi-word keywords, are connecting words ignored?

fish chips vs. fish and chips

Stopwords are ignored. For this example, it’s enough to add “fish chips” for both to be recognised.

Here you can find a list of EN & DE stopwords.

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